Amplifying the Financial Literacy Message through National Media
Our mission is simple, singular in focus, and massive in scope: End financial illiteracy in America.
Ambitious? Yes. Impossible? No. In fact, with enough educators in force, an easy to understand guide book from which to teach, and the passion Americans have to control their own financial futures, we feel as though the odds are in our favor.
Yet even with thousands of energetic, excited educators, we realized from the beginning that our dream would require years, maybe even decades, to accomplish.
That wasn’t acceptable.
So we brainstormed. We lost sleep. We pushed ourselves for an answer, and then we finally realized what we needed to do, which was to amplify our message through the mass media. Not just social media, but mass media, meaning TV, radio, print, and online. We realized that with the implied endorsement and megaphone of the media, our dream could be attained in 10 years or less.
The question was: Would the biggest players in the press embrace the HowMoneyWorks book?
CNBC was first out of the gate to fact check the book and lend their support. ABC/WOR radio New York was next, calling it an “instant financial classic.”
In the opening months of the book’s release, the media has celebrated it at every turn. We’ve appeared on many TV shows, radio programs, and had hundreds of citations online.
As in any massive undertaking, one of the key requirements is credibility. People want to know that what they’re doing is widely accepted by experts with no financial connection to the product. After all, if you’re going to put your heart and soul into something, you want to be sure that it’s worthwhile. Fortunately, the press has responded exactly as we expected—with overwhelming coverage and support.
We’re predicting that the press coverage for this book will last until we end the scourge of financial illiteracy. This is when every American will be educated in the basics of personal finance, and will be fully equipped to chart their own course to financial independence and a comfortable retirement.
– Steve Siebold