The Wealthy Love Suckers—And It Should Make You Very, Very Angry
Do the wealthy know ways to make money that are unknown to everyone else? You better believe it!
John D. Rockefeller, one of early America’s richest tycoons, once said, “I have ways of making money that you know nothing of.” How does that make you feel? Shouldn’t everyone know the best ways to make money and create a prosperous future?
But the fact remains. There are wealth-building principles that are common knowledge to the wealthy but are largely unknown by the majority of the population.
So why is the average citizen in the dark?
How money works is simply not taught in schools. Only 21 states in the U.S. teach at least one high school class in financial education.¹ Interestingly, all 50 states teach a class on sex ed. So the one thing you can learn on your own, they teach. And the one thing you’ll never learn on your own, they don’t. Go figure.
Actually, it does figure.
Think about it. If the financial industry were to educate consumers about money savviness, people might stop socking away so much of it in low-interest savings accounts that earn less than a 1% rate of return. And before you leave the branch do they offer you a brochure on financial concepts to help you get out of debt, avoid money missteps, and start saving like the wealthy?
No. It’s like, if you’re dumb enough to open a low-interest savings account and take the free lollipop (it’s like their sucker litmus test), then they’ll try to sell you a car loan at 6% interest.²
What a deal. You earn less than 1%—they earn 6%. It’s like a lose-lose for you, but you still thank them on the way out.
But they don’t stop there.
With your new car loan monthly payment, you might run low on cash from time-to-time. But thanks to partnerships with credit card companies, the bank can also offer you a shiny new charge card—but “just for emergencies.”
Do they make it clear how much they charge for late fees before they sell you on the benefits and points you can earn? No, that’s what the back of the brochure is for—as far away from the exciting offer as legally allowed. And you can bet it’s the same customer who opened the savings account and took the car loan who never flips the brochure over. They can always count on a customer with a sucker in their mouth to help drive their profits from late fees.
Hard to fathom there are that many suckers? It’s true…
With an overall outstanding balance of $5,313, the average American has 3.84 credit cards, and 80% of all Americans have a credit card.³ All told, Americans owe just shy of $1 trillion.⁴
The financial industry thrives on customers who are stuck in the “Sucker Cycle” of foolish spending. While consumers are binging on Netflix, shipping on Amazon, and ordering from DoorDash, institutions are quietly leveraging the power of compound interest to make their customers’ money work for themselves. While consumers live paycheck-to-paycheck, financial institutions and shrewd businesses build profits sucker-to-sucker.
For most people, earning (and spending) a paycheck is the extent of their experience. But the wealthy know the real deal. To become financially independent, you must know the concepts and strategies to save, protect, and grow your money.
Did this article make you mad? Hopefully, it did.
So what do you do about it? You stop taking the sucker and you stop being the sucker. You learn how to take control of spending, protecting, saving, and investing your money. How? You do it by reading the book, “HowMoneyWorks, Stop Being a Sucker.” It will only take about an hour.
Don’t have a copy? Contact me and I’ll help you get one.
Use that anger to fuel action. Read the book. Then reach out to me and say, “Now that I know the ways of making money Rockefeller spoke of, I’m ready to chart my own course to financial independence.” We have a clear action plan for you to follow called “The 7 Money Milestones.” I’ll help you check off each one.
Let’s do it together.
¹ “Financial Literacy Statistics,” National Financial Educators Council, [https://financialeducatorscouncil.org/financial-literacy-statistics/]
² “New-car loans hit highest interest rates in a decade,” Bankrate, [https://www.bankrate.com/loans/auto-loans/current-auto-loan-interest-rates/]
³ “Credit Card Usage and Ownership Statistics (2019 Report),” Joe Resendiz, ValuePenguin, [https://www.valuepenguin.com/credit-cards/statistics/usage-and-ownership]
⁴ “2022 Credit Card Debt Statistics,” Matt Schulz, LendingTree, Nov 23rd, 2022, [https://www.lendingtree.com/credit-cards/credit-card-debt-statistics/]