Bridging the Life Insurance Gap

Why 42% of Americans Are Underinsured

September is Life Insurance Awareness Month, and it’s the perfect time to talk about an important issue: the life insurance gap. According to the 2024 Insurance Barometer Study, 42% of Americans—that’s over 102 million adults—know they need more life insurance. This leaves many families unprotected and financially vulnerable. So, why is this gap so large, and what can we do about it?

Why So Many Are Underinsured

There are a few key reasons why so many Americans lack enough life insurance:

1. Lack of Awareness: Many people, especially younger generations, don’t think life insurance applies to them until later in life. However, life insurance can be a crucial part of any financial plan, no matter your age.

2. Overestimating the Cost: Did you know that 72% of Americans overestimate how much life insurance costs—sometimes by three times or more? Many people think it’s too expensive, when in reality, a healthy 30-year-old could get a $250,000 policy for as little as $200 a year.

3. Procrastination: Life insurance is often something people think they’ll get around to later. Whether it’s due to busy schedules or the belief that there’s plenty of time, putting it off can lead to missed opportunities for affordable coverage, or any coverage.

4. Employer Coverage Isn’t Enough: Many people rely on life insurance provided by their employer, but this is often just a fraction of the coverage they actually need. Most employer plans only cover one or two times the employee’s salary, which is almost never enough for long-term protection.

Why It Matters

The life insurance gap isn’t just a statistic—it represents real financial risks. Without proper coverage, families may struggle to:

• Pay for daily living expenses
• Cover debts like mortgages or loans
• Fund important future needs, like college tuition

A life insurance policy can ease these financial burdens, ensuring that loved ones are protected when they need it most.

How to Bridge the Gap

Here are a few ways we can close the life insurance gap and make sure families are protected:

1. Raise Awareness: Life insurance isn’t just for certain people—it’s for everyone. This Life Insurance Awareness Month, take the time to learn about your options and the value of having the right coverage.

2. Debunk the Cost Myth: Share the fact that Life insurance is more affordable than many people realize. Knowing the true cost could encourage more people to take action.

3. Start Early: The younger and healthier you are, the more affordable life insurance will be. Don’t wait until it’s too late—now is the best time to secure your financial future.

4. Personalize Your Plan: Everyone’s financial situation is different, so work with a financial professional to figure out the right type and amount of coverage for your needs. Whether it’s term or permanent life insurance, having the right plan is key to closing the gap.

Action Steps

This Life Insurance Awareness Month, let’s focus on bridging the 42% life insurance need-gap. Life insurance isn’t just a policy—it’s peace of mind, knowing that your family is protected. Take the time to learn more, bust the myths about cost, and ensure you have the coverage you need to secure your loved ones’ future.

Now’s the time to act—don’t wait to protect what matters most.