What 10 Questions Reveal About Women and Money

The Year Women Stop Guessing and Start Knowing

Money shapes everything.

It affects your choices.
Your relationships.
Your freedom.
Your future.

And yet for far too many women, money still feels like something we were expected to “figure out” quietly… or let someone else handle.

That ends now.

We have launched the WealthWave Women’s Survey 2026, and it may be one of the most important invitations you receive this year.

It’s simple:

• 10 multiple-choice questions
• Anonymous and confidential
• Takes just a few minutes

But the impact? It could shape an entire year of research, media coverage, and public conversation about women and money.

Why This Survey Matters More Than You Think

Most surveys collect data.

This one collects truth.

When thousands of women share what they worry about, regret, hope for, and want to understand better, something powerful happens:

We stop guessing what women need.
We start listening.

Throughout 2026, these responses will fuel:

• White papers
• Published articles
• Media interviews
• National conversations

The goal is clear: shine a bright light on the real financial experiences of women and use that clarity to drive better education, better conversations, and better outcomes.

Women don’t need more noise.

We need a clearer path.

The Great Wealth Transfer Is Already Underway

By 2048, an estimated $124 trillion will transfer to heirs in what economists call “The Great Wealth Transfer.”

Of that:

• $54 trillion will go to surviving spouses — 95% of whom are women
• $47 trillion will go to daughters and granddaughters

Millions of women will soon be responsible for major financial decisions.

The question is not whether the responsibility is coming.

The question is: will we be ready?

The Reality Women Face

Let’s speak plainly.

Women still earn less than men.
Women of color face even larger pay gaps.
Women retire with lower Social Security benefits on average.

Less income over a lifetime means:

• Less invested
• Less compounded
• Less security in retirement

That isn’t a confidence problem.

It’s an education gap.

And education is the one advantage no one can take from you.

What Women Are Actually Being Asked

The survey isn’t abstract. It’s deeply personal.

Women are asked about:

• Their biggest money worry
• Their biggest financial regret
• Who makes the big financial decisions
• How confident they feel right now
• What topic they most wish they understood better
• Which Money Milestone would make the biggest difference in their life

These aren’t surface questions.

They reveal patterns — and patterns create solutions.

When aggregated, this data will show not just what women know… but how women feel.

And feelings shape financial behavior more than spreadsheets ever will.

A Defining Moment for Women

Here’s something else worth noting:

94% of women say they prefer to work with a woman financial professional.

That’s not about exclusion.
It’s about trust, communication, and feeling heard.

This moment matters.

Women are inheriting wealth.
Women are leading businesses.
Women are making more financial decisions than ever before.

The only thing missing for many is structured financial education.

That’s what this survey begins.

This Is Your Invitation

If you have ever felt:

• Behind
• Overwhelmed
• Embarrassed
• Unsure
• Late to the game

Hear this clearly:

You are not the problem.

You were undereducated in a system that never made financial literacy a priority.

This survey is the first move in changing that.

Take It. Then Share It.

Start with yourself.

Take the survey honestly.

Then send it to:

• Your friends
• Your sisters
• Your daughters
• Your coworkers
• Your clients
• The women you sit next to at church, school, work, or the gym

If you want a simple message to use:

“I just took a quick 10-question anonymous survey about women and money. The results will help shape national conversations all through 2026. Will you take it too? I’d love your voice included.”

No lecture.
No pressure.
Just an invitation.

Because when a woman takes that survey, she isn’t just answering questions.

She’s opening a door.

When Women Become Financially Confident

Families change.

When families change, communities change.

And when communities change, the future looks very different.

This isn’t about statistics.

It’s about readiness.
Responsibility.
Confidence.
Leadership.

2026 can be the year women stop navigating money quietly and start leading boldly.

It begins with ten questions.

Take the WealthWave Women’s Survey 2026 here:

👉 https://form.jotform.com/253574555469067

‍Add your voice.

Because this time, the conversation includes you.

‍

Kim Scouller

‍Co-author of How Money Works for Women