How Money Works Logo

How Money Works Educator - John A. Moore

John A. Moore

HowMoneyWorks Educator

6475 East Johns Crossing
Johns Creek, GA 30097

Schedule Appointment

May 18, 2023

The Knowledge Gap

Jump to Article

Subscribe to get my Email Newsletter

Be Like Buffett

Be Like Buffett

Warren Buffett didn’t become a billionaire overnight. Instead, he leveraged simple concepts over decades to build a vast fortune.

These are the same concepts you can use too.

To demonstrate this, let’s review the history of Buffett’s wealth…

Buffett started growing his money at age 11. He bought three stocks at about $38 a piece.¹

By the age of 30 he had become a millionaire.²

He didn’t become a billionaire until age 56.³

But the vast majority of his wealth wasn’t created until he was past the normal retirement age.

Over the next 36 years, his wealth surged to over $100 billion.⁴ If you include the $37 billion he’s donated,⁵ his net worth increased over 10,000%.

That’s a staggering figure.

And it’s all because he leveraged two simple concepts—the Power of Compound Interest and the Time Value of Money.

The Power of Compound Interest explains the exponential growth of Buffett’s net worth. Buffett used money to earn money. The more money he made, the more he could also earn.

By the time he was 57, he had $1 billion at his disposal to build further wealth. In short, he unlocked a virtuous cycle of growth leading to greater growth.

But it’s the Time Value of Money that explains Buffett’s massive success.

Compounding requires time to get the maximum benefits. The longer money compounds, the greater its ability to build wealth.

And Buffett started compounding early. Very early. Age 10, to be precise.

What if he had started later? Let’s suppose he started at age 30 with $25,000, earned 22% annually (Buffett’s career average), and retired at age 60 to play golf.

His net worth in this scenario? $11.9 million. 99.9% less than his current value.⁶

The takeaway? Be like Buffett.

That doesn’t mean going down the finance nerd rabbit hole. It definitely doesn’t mean adopting the Oracle of Omaha’s diet of fast food and soda!

Instead, leverage the Power of Compound Interest ASAP. Then, be patient and let the Time Value of Money work its magic over years and decades. And rest easy—you’re following in the footsteps of the greats.

  • Share:


¹ “How Warren Buffett made his billions and became the ‘Oracle of Omaha’” Tom Huddleston Jr., CNBC Make It, Aug 30 2020, https://www.cnbc.com/2020/08/30/how-warren-buffett-made-billions-became-oracle-of-omaha.html

² “Here’s the most overlooked fact about how Warren Buffett amassed his fortune, says money expert,” Morgan Housel, CNBC Make It, Sep 8 2020, https://www.cnbc.com/2020/09/08/billionaire-warren-buffett-most-overlooked-fact-about-how-he-got-so-rich.html

³ “How old 14 of the world’s richest people were when they first became billionaires,” Kathleen Elkins and Taylor Nicole Rogers, Business Insider, Aug 10, 2020 https://www.businessinsider.com/how-old-billionaires-were-when-they-earned-their-first-billion-2016-2#carlos-slim-51-3

Forbes, https://www.forbes.com/profile/warren-buffett/?sh=74048d724639

⁵ “Warren Buffett is ‘halfway’ through giving away his massive fortune. Here’s why his kids will get almost none of his $100 billion,” Nicolas Vega, CNBC Make It, Jun 23 2021 https://www.cnbc.com/2021/06/23/why-warren-buffett-isnt-leaving-his-100-billion-dollar-fortune-to-his-kids.html#:~:text=Buffett’s%20note%20announced%20that%20he,donation%20tally%20to%20%2441%20billion.

⁶ “Here’s the most overlooked fact about how Warren Buffett amassed his fortune, says money expert,” Morgan Housel, CNBC Make It, Sep 8 2020, https://www.cnbc.com/2020/09/08/billionaire-warren-buffett-most-overlooked-fact-about-how-he-got-so-rich.html

The Scandal of the American Financial Education System

April 13, 2023

The Scandal of the American Financial Education System

The scandal of the American financial education system is that there is no American financial education system.

It doesn’t exist. And millions are suffering for it.

As it stands, only 21 states require financial education courses to graduate high school.¹ But that number is a mirage—60% of students in those states haven’t actually taken the classes!²

Simply put, almost no one in America is learning how money works. And it’s wreaking havoc on the lives of millions.

Would these statistics even exist if schools empowered students with financial literacy? You be the judge…

$167 billion wiped out by foolish investments in meme stocks in early 2021³

Over $1 trillion lost to volatile cryptocurrencies in a single week⁴

Over $1 trillion in student loan debt shackling Americans⁵

1/3 of millennials believe they’ll never have enough saved to retire⁶

These numbers tell a story.

Students go through high school without hearing a peep about how to manage money or build wealth. 

They sign off on student loans without being taught how debt can devastate their future.

Graduation comes around, and they start living paycheck to paycheck. How could they not? It’s all they know.

And then, no surprise, they’re suckered into get-rich quick scams that promise wealth but only deliver crushing losses.

Do these scenarios hit a bit too close to home? If they do, then know this—you cannot rely on the powers that be to show you how to change your story.

If you were let down by your school system—and even if you weren’t—ask me for a copy of How Money Works: Stop Being a Sucker. It may be the knowledge you need to turn your financial situation around and change your future.

  • Share:


¹ “Should All Schools Teach Financial Literacy,” Shannon Doyne, The New York Times, Apr 20, 2021, https://www.nytimes.com/2021/04/20/learning/should-all-schools-teach-financial-literacy.html

² “2019 Money Matters On Campus Report,” EVERFI/AIG Retirement Services, https://2gag5314usvg3k1yhz13gzy4-wpengine.netdna-ssl.com/wp-content/uploads/2019/05/MoneyMatters-2019.pdf

³ “Meme Stocks Lose $167 Billion as Reddit Crowd Preaches Defiance,” Sarah Ponczek, Katharine Gemmell, and Charlie Wells, Bloomberg Wealth, Feb 2, 2021m https://www.bloomberg.com/news/articles/2021-02-02/moonshot-stocks-lose-167-billion-as-crowd-preaches-defiance

⁴ “The crypto market has lost 47% of its value in just 7 days,” Isabelle Lee, Business Insider, May 19, 2021, https://markets.businessinsider.com/news/currencies/crypto-market-value-47-percent-lost-7-days-2021-5

⁵ “Student Loan Debt Statistics: 2021,” Anna Helhoski, Ryan Lane, Nerdwallet, Aug 19, 2021, https://www.nerdwallet.com/article/loans/student-loans/student-loan-debt#:

⁶ “61% of older millennials believe they’ll be working at least part-time during retirement,” Megan Leonhardt, CNBC Make It, Jul 22, 2021, https://www.cnbc.com/2021/07/22/majority-of-older-millennials-believe-they-will-work-during-retirement.html

How Inflation Eats Up Your Savings

How Inflation Eats Up Your Savings

Inflation is financial erosion, a slow and steady force that eats away at the value of money—YOUR money.

Here’s how it works. The trend is that over time, the prices of goods and services tend to rise. As a result, the purchasing power of your paycheck, your savings, and your retirement income is reduced.

The sucker ignores inflation—an abstract concept they may feel they have no control over. But the wealthy understand inflation and prepare for it—calculating the impact into their budget, their future purchases, and their retirement goals.

Here’s an example that drives it “home”…

Let’s say that in 1980 you received a $100,000 inheritance check. You were diligent enough to put the money into an account earning 2% annual interest. Your hope was that one day it would grow and be enough for you to afford a $200,000 dream home—a brick estate with a one acre yard, five bedrooms, three garages, and a pool in the back.

After waiting patiently for 40 years, retirement has arrived. The growth of your inheritance money had exceeded your goal—you now have over $220,000. Time to buy your dream home!

But while you waited, inflation was growing too. It increased at the average annual rate of 3.1%—more than tripling the average costs of goods… and houses.¹

Your $200,000 dream home with three garages and a pool in the back is now for sale at over $600,000.

The takeaway is that you can never ignore the impact of inflation on your goals for the future. You need to know how it could impact the value of your 401(k), the equity in your home, and the death benefit of your life insurance policy.

If you haven’t factored in the impact of inflation on your dreams for the future, there’s no time like the present. Consider scheduling a conversation with your licensed and qualified financial professional today to discuss strategies to beat inflation!

  • Share:

¹ “Average Annual Inflation Rates by Decade,” Tim Mcmahon, InflationData.com, Jan. 1, 2021, https://inflationdata.com/Inflation/Inflation/DecadeInflation.asp

You Are Richer Than You Think

You Are Richer Than You Think

The sucker believes that becoming a millionaire is next to impossible without a 6-figure annual income.

The wealthy know that nothing could be further from the truth.

It’s time to start thinking like the wealthy by recognizing that YOU are richer than you think.

Discovering your hidden wealth begins by following these three simple steps:

Reduce Your Debt

Increase Your Cash Flow

Save More Money

Zoom in to unpack each of these steps…

Reduce Your Debt.

Regardless of your salary or income, the first step to becoming a millionaire is to take control of your debt, rather than cursing the bills when they arrive in the mail each month and mindlessly paying the minimums. Taking control requires rethinking, organizing, evaluating, and reducing debt efficiently.

Rethinking means removing the emotion attached to your debt, whatever it may be—anger, embarrassment, shame, frustration, hopelessness. It’s like washing the dishes. A stack of plates and a period of time. It’s just another task to complete.

Write down all of your debts, total balances, monthly minimum payments, and interest rates for each. There they are. You can see them all. Now it’s time for war.

The next step is to evaluate which one to pay off first. Choose the debt with the highest balance or lowest balance—OR choose the one with the highest interest rate. With the first victim selected, start putting all the cash you can muster toward paying off this debt. Instead of buying lattes, burgers, lottery tickets, and that cool new graphic t-shirt—dump your cash into debt payments. You’ll have the rest of your life to fill your closet with new tees. Make sure you continue paying the minimum payments for all your other debts too—on time.

When you make the last payment for the first debt do a little happy dance (really important). Then select the next highest debt or lowest debt, whichever strategy you choose—and put as much monthly cash toward paying it off as you can. Include the money from the minimum monthly payment from the debt you just finished paying off. This gives you a compounding effect to your debt reduction strategy. The more debts you pay off, the bigger your debt paying power becomes and the faster you’ll start reducing those debts. The process will actually become fun as you feel the power that comes from knocking each debt out. Trust me.

Along with paying off your credit card balances, student loan debts, and car loans, you should also take a look at your mortgage if you’re a homeowner. If you can refinance your home for a 1% lower interest rate or even lower, it may make sense as a way to lower your monthly payments and lower your mortgage debt. Make sure you work with your financial professional to see if this is a fit for you.

Increase Your Cash Flow.

Now that your debt is moving down, you should have more cash freed up. But when it comes to cash flow, more is always the merrier. Here are some tactics for freeing up even more cash flow so you can make the jump from sucker taking a licking to millionaire in the making.

First, look at your monthly spending. Take the last two or three months and categorize everything that isn’t a necessity. How much did you spend on eating out, clothes, entertainment, impulse buys, home improvement, travel, and gifts? With the total in hand, cut the amount in half. You should also take a close look at your monthly subscription payments—how many streaming services do you really need? Cancel services that you’re not using.

So now you have your new non-essentials budget. Congratulations, you just increased your wealth-building power and simultaneously stopped living above your means!

Second, if you’re employed, request a meeting with your boss and ask for an increase in salary or wage or ask for more hours. All they can say is ‘no.’ If they agree, even if it’s just by a small amount, you just increased your cash flow once again. You’re on a roll.

Third, consider starting your own business. You may have thought about starting one in the past but it wasn’t the right time or you were too busy. Now is exactly the time to seriously examine the possibilities. What have you always wanted to do? What are your talents and abilities? What new business opportunities do these times present?

Fourth, you may not want to start a full-fledged business, but you could have a side gig or hustle to earn a little extra in the mornings, evenings, or weekends. Do you like making things, organizing, cleaning, serving, driving, crafting, zooming, or talking on the phone? What can you do with your time, enjoyments, and skills to make a little extra dough? There are endless opportunities out there for entrepreneurs. Find your fit and boost your monthly income—even if it’s only by a few hundred a month.

You have reduced your debt and increased your cash flow. Now you can use that extra monthly cash to start building wealth. The next step is to save like a millionaire.

Save Money.

Saving money on a consistent basis, regardless of the amount, is the true secret to financial victory. The strategy is simple. You take all the monthly cash flow you can spare and start saving it into an account with the best interest rate, growth potential, tax advantages, and principal protection you can find. This is where a financial professional is key. Don’t go it alone.

These habits have created more millionaires than any other story, company buyout, or stock market windfall in the history of the world. The 8th wonder of the world—the power of compound interest—is the magic dust that will always work in your favor if you’ll put it to work.

Saving money is more about the decision than anything else. Just like breaking the cycle of foolish spending, you must DECIDE to save money on a consistent basis. When you do, over the years and decades, you will win because you’re employing the Time Value of Money and the Power of Compound Interest. This is the one-two combo that millionaires use to reach their status.

With a little less debt and a little more cash flow, you can start saving a little bit over a long period of time to become richer than you think—perhaps even a millionaire!

  • Share:

How Rockefeller Made His Billions

January 19, 2023

How Rockefeller Made His Billions

I’ll bet you don’t think you have much in common with John D. Rockefeller.

After all, he was America’s first self-made billionaire.¹ At the time of his death in 1937, he was worth over $340 billion in today’s money. How rich is that? If you combined the wealth of Warren Buffett, Bill Gates, and Jeff Bezos, Rockefeller would still be richer. We’re talking hard-to-imagine rich. Think Scrooge McDuck doing the backstroke in his money vault—but even richer.

But Rockefeller wasn’t born with a silver spoon in his mouth. Before he became a mega-wealthy oil tycoon, Rockefeller grew up in a humble country home in upstate New York. The only thing that set him apart from his friends and neighbors (and you) is that he learned a pivotal lesson about how money works when he was just a kid.

At 14 years old, Rockefeller had saved up $50 ($1,500 in today’s money) selling turkeys and doing chores for neighbors. Like many 14-year-old boys, young Rockefeller received some shrewd advice from his mother.

She encouraged him to lend his $50 to a local farmer. It was arranged that the money would be paid back in 12 months with 7% interest. A year later, the farmer made good on the deal, returning to Rockefeller the $50 plus $3.50 in interest.

It was around this same time that a neighbor hired Rockefeller to dig potatoes for three days. Rockefeller was paid $1.12. Rockefeller’s New York Times obituary said that “on entering the two transactions in his ledger he realized that his pay for this work was less than one-third the annual interest on his $50, and he resolved to make as much money work for him as he could.”1

What if you had learned that your money could make money when you were fourteen? I’ll bet you would have spent less on movie tickets and clothes and done everything you could to put your money to better use! But many parents aren’t as savvy as Mrs. Rockefeller. Which is why their kids become adults who end up “digging up potatoes” their entire lives so to speak, just like their parents did.

Many adults have never discovered the power of compound interest. So they can’t show their children how to put money to work to build a future they could never earn with just hard work. But they should.

It’s not too late to get your family to start thinking like the Rockefellers.

Here are two practical, very doable things that you can use to leverage the power of compound interest for you and your family, starting today!

Find a high-interest account and start saving.

You probably don’t know any farmers who need quick cash. But that doesn’t mean you can’t put your money to work. Actually, the problem is usually that there are too many options! Fortunately, you, like a young Rockefeller, have wise counselors you can turn to. Contact a licensed and qualified financial professional to have a conversation about your vision for the future. They’ll have insights into which strategies and steps best align with your goals. There are many amazing ways to take advantage of the power of compound interest, even if you only have a small amount to put aside each month.

Teach your children about how money works.

Would Rockefeller have stopped digging potatoes and built an oil empire if he hadn’t discovered the capacity of his money to grow? We’ll never know. But the same is true for your kids. The sooner they learn that their money can earn money, the better chance they’ll have to stop wasting time and start seeking how to put their money to work.

Ask me for a copy of the HowMoneyWorks: Stop Being a Sucker book.

It explains concepts like the Power of Compound Interest and the Time Value of Money at a level that anyone high school age and above can understand. You might enjoy reading it yourself!

You have more in common with the wealthy than you’ve been led to believe. Their techniques can be yours. Don’t wait for financial wisdom to knock you on the head from out of the blue. Meet with a financial professional and start learning and teaching your loved ones about how money works.

Once you’ve done that, you’ll really be thinking like a Rockefeller!

  • Share:

¹ The New York Times Book of the Dead: Obituaries of Extraordinary People, edited by William McDonald, 2016.

Why Everyone Wants Your Money NOW

January 5, 2023

Why Everyone Wants Your Money NOW

Instant Gratification Has Overtaken Your Financial Power.

“Waiting sucks!” Like weeds in a field, this wealth-strangling lie can overtake every financially illiterate mind. If you don’t know how money works, you may succumb to society’s financially destructive desire for instant gratification.

It’s time to learn how money works, Old MacDonald, because a field overtaken with weeds produces no harvest. Start pulling up the weeds of instant gratification by asking yourself this…

In today’s world you can buy now, one click order, get no interest down, and enjoy same day shipping—but have you asked why? Why is it so ridiculously easy for you to spend your money?

Is it…

A. Because they’re committed to your convenience? (You’re not that naive.)

B. Because you’ll buy from their competitor if they don’t? (Getting closer.)

C. Because they want your money, they want it all, and they want it now?

Know the answer? It’s “C.” Understand that your need for instant gratification is a conditioned response. From birth, you’ve been brainwashed to want everything ASAP. They know this—THEY’RE THE ONES who brainwashed you. Why? Because they want your money—all of it! Picture a tiny stopwatch inside every dollar you own. When the start button is pressed, the dollar starts earning interest. Each dollar is ticking away, earning money for someone. Is it you, or is it the institution that has your savings account, car loan, mortgage, student loan, paycheck, or your next pumpkin spice latte? Every dollar that passes through your hands will earn money for either you or someone else. Every time you put your hard earned cash in the hands of someone else, you’re handing out little money stopwatches that never stop ticking.

It’s time to reclaim the earning power stolen by your need for instant gratification.

Money you put to work today has the potential to earn more interest than money you put to work tomorrow. Why? Because it has more time to grow. Those who know how money works never want to waste a single day of earning potential.

Did you think it’s a coincidence that taxes are taken out of paychecks now but tax refunds are not paid until the next year? Ever wondered why financial companies hold funds for a few days rather than release them to you immediately? They pay it out only after they’ve squeezed out every possible day of earning.

They’re not doing anything wrong. They’re just taking full advantage of the Time Value of Money. It’s time you did too.

It’s good if this makes you mad. You should be—you’ve been treated like a sucker. Your logical mind and personal finances are covered with the weeds of instant gratification. This threatens ALL your goals for the future.

Start ripping the weeds out by reading HowMoneyWorks: Stop Being a Sucker today. Ask your HowMoneyWorks financial educator how you can get a copy immediately.

The book coupled with guidance from your licensed and qualified financial professional can help you increase your financial literacy, stop the counterproductive behaviors of instant gratification, and start thinking—and acting—like the wealthy.

  • Share:

5 Ways Parents Can Teach Their Children About Money Over the Holidays

December 22, 2022

5 Ways Parents Can Teach Their Children About Money Over the Holidays

The holiday season is an ideal time for your kids to learn, teach, and model how money works.

Yes, the long lines and Black Friday stampedes have become synonymous with the worst of consumer excess and foolish spending. But with its joy and light, the holiday stretch also brings high expectations to give generously. That’s a noble cause if you know how money works, but it can be a slippery slope if you don’t. Having a giving spirit is an admirable trait and considering the needs of others should be part of every family budget if possible. However, overspending on gifts, no matter how good your intentions, can throw you drastically off course financially, stealing from your future and creating hardship for years.

The holiday season is a great opportunity for families to discuss when to give with a heart that’s three times bigger—AND—how to make money decisions like the wealthiest Who in Whoville.

Here are 5 surprisingly simple ways for families to teach and model essential lessons for children about how money works this holiday season.

Give your child cash… and teach them to save it.

Opening up a card is always a bit of a letdown on Christmas morning… unless it contains some cold hard cash! Gifts of money are perfect opportunities to teach children about the importance of saving. Before they blow their “present” on a new toy, in-app purchases, or candy, sit down and have a money conversation with them. Explain that the dough Santa left in their stocking has the power to grow and grow via compound interest. You don’t have to be a grinch and make them hoard all of it. But you might be surprised at how eager they are to save once they discover the growth potential of their money to help them purchase something even bigger and better down the road.

Help your child with their holiday budget

This process starts well before the leaves change colors and snow covers the ground. Collaborate with your kids to guide them in deciding how much they should spend per person over the holidays. Help them develop a post-holiday budget as well. Work with them to nail down a percentage of any holiday cash gifts they’re comfortable saving (20% is a good starting point) and hold them to it! Don’t be discouraged if they give you a low number. That money has time to grow and could still make a difference for their long term goals like buying a car, paying for their education, purchasing a home, or even saving for retirement.

Wants vs. Needs

Explain to your kids that the holidays are not about things. They’re about remembering what really matters, like relationships, family, memories, and traditions. Model self-control for your kids this season. That might mean foregoing luxury gifts, especially those that depreciate in value. Practicing financial discipline not only sets a great example for your kids to follow later in life, it’s also good for them in the short-term. Removing the stress of overspending and holiday debt can open the door to realistic expectations, peace of mind, and meaningful experiences. And for your family, a light-hearted mood during the season of giving will be worth its weight in gold.

Show your kids how price tags really work

Price tags are liars. The true cost of that $500 you spent on trinkets, toys, or tech will be far higher if you factor in future earnings had you saved that money. Make sense? This is a radical shift in thinking—a wealthy way of thinking. Giving is good, but consider also teaching your kids that when you buy something you’re also giving up the time value of that money—its potential to earn more money for you over time. Teach them that one day they may be able to have far more by being smart with their money now.

The real spirit of giving

The subtitle of the HowMoneyWorks book is Stop Being a SUCKER—not Stop Being a GIVER. No one wants to turn their kids into little Scrooges. Once they have the knowledge to start building wealth, they have the potential to give back in ways that would have been impossible for someone trapped in a cycle of foolish spending (which includes giving gifts they can’t afford). Teaching your children how money works means positioning them to have more for themselves AND to provide more for others. They’ll be able to give—and receive the joys of giving—for a lifetime.

Ask me how you can get a copy of HowMoneyWorks: Stop Being a Sucker. It explains these concepts in a way that makes it easy for you to teach your kids all about how money works.

  • Share:

What Does it Mean to Be Financially Literate?

December 9, 2022

What Does it Mean to Be Financially Literate?

People with a high level of financial literacy are able to make informed decisions by putting their financial education to work.

Understanding how money works is practical by nature and can be a make-it or break-it knowledge base and skill set for one’s life.

Financially literate people are able to organize their money to meet their future goals—regardless of what those goals may be—by simply being smart with money. This is usually best accomplished with the assistance of a financial professional.

Financial literacy is becoming increasingly essential in today’s evolving world. A lack of financial literacy could lead to a wide number of financial difficulties for people, contributing to important social issues in our nation including poverty, job scarcity, and wealth inequality.¹ It can also create stress that can have a negative impact on mental and emotional health.² Financial skills can help provide benefits that go beyond mere financial awareness. They can also lead to an improvement of personal well-being because those who are financially literate usually have greater success and peace throughout their lives.

To understand what financial literacy means it’s important to know and follow the correct steps—like the 7 Money Milestones—which can be found in the book HowMoneyWorks: Stop Being a Sucker. Having financial literacy adds to the values, skills, and self-confidence necessary to make insightful, strategic money decisions.

Yes, becoming financially literate takes work. But the outcome can greatly improve quality of life.

Financial literacy helps people understand relevant money concepts. Knowing about the Time Value of Money is a great example. This concept informs us that the money available now is worth more than the same amount in the future because of its ability to earn interest.

Concepts like this create urgency, inspiring people to increase their financial education, and then use that knowledge to take action and create healthy money habits.

__Financially literate people…

- Ask the right questions of their financial professional

- Are aware of the reasons behind their decisions

- Set aside part of their income on a regular basis

- Make plans for the future

- Protect their family in the event of sickness or premature death

- Set financial goals and make plans to achieve those goals

- Set aside savings for emergencies

- Keep their financial obligations under control

- Monitor their spending patterns

- Understand concepts such as loans, credit, and debt

- Are aware of the services banks provide

- Are knowledgeable about investment options

- Do not spend more than they earn

- Have an understanding of tax-related issues

One of the best resources that teaches the basic knowledge, skills, and behaviors of a financially literate person is the HowMoneyWorks: Stop Being a Sucker book. If you develop the skills outlined within, you can consider yourself well on your way to becoming financially literate.

— Tom Mathews

  • Share:

¹ “COVID showed why we need to make financial literacy a national priority,” Carrie Schwab-Pomerantz, Fortune, Sept 24, 2020, https://fortune.com/2020/09/24/personal-financial-literacy-health-schwab/

² “The Link Between Physical and Financial Health,” Marcus by Goldman Sachs, Feb 27, 2020, https://www.marcus.com/content/marcus/us/en/resources/personal-finance/physical-and-financial-health

The Wealthy Love Suckers—And It Should Make You Very, Very Angry

December 1, 2022

The Wealthy Love Suckers—And It Should Make You Very, Very Angry

Do the wealthy know ways to make money that are unknown to everyone else? You better believe it!

John D. Rockefeller, one of early America’s richest tycoons, once said, “I have ways of making money that you know nothing of.” How does that make you feel? Shouldn’t everyone know the best ways to make money and create a prosperous future?

But the fact remains. There are wealth-building principles that are common knowledge to the wealthy but are largely unknown by the majority of the population.

So why is the average citizen in the dark?

How money works is simply not taught in schools. Only 21 states in the U.S. teach at least one high school class in financial education.¹ Interestingly, all 50 states teach a class on sex ed. So the one thing you can learn on your own, they teach. And the one thing you’ll never learn on your own, they don’t. Go figure.

Actually, it does figure.

Think about it. If the financial industry were to educate consumers about money savviness, people might stop socking away so much of it in low-interest savings accounts that earn less than a 1% rate of return. And before you leave the branch do they offer you a brochure on financial concepts to help you get out of debt, avoid money missteps, and start saving like the wealthy?

Pfff—yeah right!

No. It’s like, if you’re dumb enough to open a low-interest savings account and take the free lollipop (it’s like their sucker litmus test), then they’ll try to sell you a car loan at 6% interest.²

What a deal. You earn less than 1%—they earn 6%. It’s like a lose-lose for you, but you still thank them on the way out.

But they don’t stop there.

With your new car loan monthly payment, you might run low on cash from time-to-time. But thanks to partnerships with credit card companies, the bank can also offer you a shiny new charge card—but “just for emergencies.”

Do they make it clear how much they charge for late fees before they sell you on the benefits and points you can earn? No, that’s what the back of the brochure is for—as far away from the exciting offer as legally allowed. And you can bet it’s the same customer who opened the savings account and took the car loan who never flips the brochure over. They can always count on a customer with a sucker in their mouth to help drive their profits from late fees.

Hard to fathom there are that many suckers? It’s true…

With an overall outstanding balance of $5,313, the average American has 3.84 credit cards, and 80% of all Americans have a credit card.³ All told, Americans owe just shy of $1 trillion.⁴

The financial industry thrives on customers who are stuck in the “Sucker Cycle” of foolish spending. While consumers are binging on Netflix, shipping on Amazon, and ordering from DoorDash, institutions are quietly leveraging the power of compound interest to make their customers’ money work for themselves. While consumers live paycheck-to-paycheck, financial institutions and shrewd businesses build profits sucker-to-sucker.

For most people, earning (and spending) a paycheck is the extent of their experience. But the wealthy know the real deal. To become financially independent, you must know the concepts and strategies to save, protect, and grow your money.

Did this article make you mad? Hopefully, it did.

So what do you do about it? You stop taking the sucker and you stop being the sucker. You learn how to take control of spending, protecting, saving, and investing your money. How? You do it by reading the book, “HowMoneyWorks, Stop Being a Sucker.” It will only take about an hour.

Don’t have a copy? Contact me and I’ll help you get one.

Use that anger to fuel action. Read the book. Then reach out to me and say, “Now that I know the ways of making money Rockefeller spoke of, I’m ready to chart my own course to financial independence.” We have a clear action plan for you to follow called “The 7 Money Milestones.” I’ll help you check off each one.

Let’s do it together.

  • Share:


¹ “Financial Literacy Statistics,” National Financial Educators Council, [https://financialeducatorscouncil.org/financial-literacy-statistics/]

² “New-car loans hit highest interest rates in a decade,” Bankrate, [https://www.bankrate.com/loans/auto-loans/current-auto-loan-interest-rates/]

³ “Credit Card Usage and Ownership Statistics (2019 Report),” Joe Resendiz, ValuePenguin, [https://www.valuepenguin.com/credit-cards/statistics/usage-and-ownership]

⁴ “2022 Credit Card Debt Statistics,” Matt Schulz, LendingTree, Nov 23rd, 2022, [https://www.lendingtree.com/credit-cards/credit-card-debt-statistics/]

Let’s Talk About Money

October 13, 2022

Let’s Talk About Money

Women earn 82 cents for every $1 earned by a man.¹

As women, we take time away from our careers to care for children, parents, and partners. Interruptions like these can significantly impact a woman’s chance for promotion, ability to earn higher income levels, and—for some women—vesting in full retirement benefits.²

The COVID-19 crisis has made it even harder for women. Without childcare, mothers of young children have had to reduce their work hours 4-5 times as much as fathers, widening the gender gap in work hours. It may seem small or even temporary now, but it heralds a big step backward in the progress women have made in gender equality at work. Fathers—on the other hand, who continued to work full hours during the pandemic, will likely benefit from upcoming promotions and raises over the next couple of years.³

Talk About Money

If we want change, we need to start having open conversations about money. We should talk with our friends and co-workers about money over lunch. We should talk to our families and our kids about money at dinner. We have to talk about the things we’re concerned about, and stop keeping silent because we’re embarrassed, guilty, or ashamed. Have you thought about these questions:

  • Can I make more money?
  • How do I stop living paycheck to paycheck?
  • What’s the best way to reduce my debt?
  • Do I have enough money to retire?

As women, we’re comfortable talking about anything and everything with our friends—except for money. It’s that one boundary we rarely cross. The majority of women would rather talk about their own death before they’ll talk about money.⁴ When women start asking questions and talking openly about things that are important to us, the world changes. There is power in our words and intentions.

Save More Money

From a financial perspective, women say their biggest regret is not investing enough money. We hold back because we don’t feel like we know enough.⁵ Banish the doubts and do 2 things. First, start your journey to learn how money works. It’s not as complicated as you may think. Focus on the basics like the power of compound interest, the time value of money, and the Rule of 72.

Second, develop the habit of setting aside money every day or every week. This can be money from your current discretionary income. If you don’t think you have any extra income, then find it by reducing your expenses or create it with an increase in your income. Skip the latte, bag your lunch, or cut out something extra in your day or week. Without taking into account any potential growth from investing, the chart below shows how saving a little bit every day can add up over time.

Savings Amount Per Day Total In A Month Total In A Year
$1 $5 $10
$30 $150 $300
$365 $1,825 $3,650

The Next Normal Doesn’t Have to be the Old Normal

We may not see equal pay or equal wealth in 50 or 100 years or more. The traditional workplace is outdated. We can’t expect the Next Normal to be any different from the Old Normal unless we each take steps to bring about change for ourselves. It all starts with bringing our concerns into the light with real questions and open conversations.

— Kim Scouller

  • Share:

The Rule of 72 Explained

August 30, 2022

The Rule of 72 Explained

In our book HowMoneyWorks: Stop Being a Sucker, we introduce the Rule of 72, a mental math shortcut for estimating the effect of any growth rate—from quick financial calculations to population estimates.

This formula is especially useful for financial estimates and understanding the nature of compound interest. Rates of return may not be the easiest subject for consumers since it isn’t taught in schools, but this simple rule can help show the significance of a percentage point here or time horizon there.

Here’s the formula: 72 ÷ Interest Rate = Years to Double. If you know the interest rate (or rate of appreciation) or the time in years, dividing 72 by that number will give you a good approximation of the unknown number.

When will your money double?*

72 ÷ 1% = 72 years to double

72 ÷ 3% = 24 years to double

72 ÷ 6% = 12 years to double

72 ÷ 9% = 8 years to double

72 ÷ 12% = 6 years to double

Here’s an example: If you’re receiving a 9% rate of return, just divide 72 by 9. The result is 8. That means your money will double in approximately 8 years. Maybe that’s not fast enough for you and you prefer your money to double every 5 years. Then simply divide 72 by 5. The result is 14.4. Now you know you need a 14.4% return to achieve your goal.

This rule, long known to accountants and bankers, provides a close idea of the time needed for capital to double.

If you think that a difference of 1% or 2% is insignificant—think again! You seriously underestimate the power of compound interest. If one account appreciates at 9% and another at 12%, the Rule of 72 tells you that the first will take 8 years to double while the second will need only six years. This formula is also useful for understanding the nature of compound interest.

Examples:*

  • At 6% interest, your money takes 72 ÷ 6 = 12 years to double.
  • To double your money in 10 years, you need an interest rate of 72 ÷ 10, or 7.2%.
  • If inflation grows at 3% a year, the prices of things will double in 72 ÷ 3, or 24, years. If inflation slips to 2%, it will double in 36 years. If inflation increases to 4%, prices double in 18 years.
  • If college tuition increases at 5% per year (which is faster than inflation), tuition costs will double in 72 ÷ 5, or about 14.4, years.
  • If you pay 17% interest on your credit cards, the amount you owe will double in only 72 ÷ 17, or 4.2, years!

The Rule of 72 shows that a “small” 1% change can make a big difference over time. That small difference could mean buying the house you want, sending your kids to the college they choose, retiring when you wish, leaving your children the legacy they deserve, or settling for… something less. Doing the math with the Rule of 72 can give you critical insight to hit your goals down the road by shifting your strategy accordingly.

By the way, the Rule of 72 applies to any type of percentage, including something like population. Can you see why a population growth rate of 2% vs. 3% could be a huge problem for planning? Instead of needing to double your capacity in 36 years, you only have 24. Twelve years were shaved off your schedule with one percentage point faster growth.

The Rule of 72 was originally discovered by Italian mathematician Bartolomeo de Pacioli (1446-1517). Referring to compound interest, Professor Albert Einstein (1879-1955) is quoted as saying: “It’s the greatest mathematical discovery of all time.” He called it the 8th Wonder of the World—it works for you or against you. Make sure you put this shortcut to work the next time you consider an interest rate. When you save, it works for you. When you borrow, it works against you!

— Tom Mathews

  • Share:


  • The Rule of 72 is a mathematical concept that approximates the number of years it will take to double the principal at a constant rate of return compounded over time. All figures are for illustrative purposes only, and do not reflect the performance risks, fees, expenses or taxes associated with an actual investment. If these costs were reflected, the amounts shown would be lower and the time to double would be longer. The rate of return of investments fluctuates over time and, as a result, the actual time it will take an investment to double in value cannot be predicted with any certainty. Investing entails risk, including possible loss of principal. Results are rounded for illustrative purposes. Actual results in each case are slightly higher or lower.

Your Money Is Worth More Now Than Ever

August 23, 2022

Your Money Is Worth More Now Than Ever

Your money is worth more now than ever.

The rich know that. They’ve conducted the surveys and done the market research to figure out how to convince you to fork over as much of your cash as possible right now while it’s at its maximum potential.

But… why?

Besides inflation, why is your money any different today than it will be tomorrow? It comes down to a simple concept that has the power to change your life. Allow me to explain.

Let’s pretend inflation didn’t exist and that your money today will have the exact same buying power as it will in the future. Someone offers you $100 either today or in 5 years. Obviously, it would be nice to have the money now. But, technically speaking, it wouldn’t really make a difference when you got the cash. In our inflation-free imaginary world, that money could get you the exact same amount of stuff today as it would at any point in the future.

Or would it?

What if you took that $100 payment and put it to work? You put it in a place with 8% interest that compounds annually. At the end of a year that initial $100 will have earned you $8, bringing your total to $108. The next year you earn 8% of $108, bringing your total to $116.64. After 5 years, your $100 will have grown into $146.93. That’s nearly a 50% increase!

In other words, your money has more time to grow today than it will tomorrow. It has more earning potential right now than in 10 years or in 5 years or even in a week! This simple but powerful truth is called the Time Value Of Money.

So what does that mean for you? What’s the bottom line?

It means TODAY is the time to put your money to work.

The clock is ticking. The earning power of your paycheck is slowly ebbing away. The time to stop being a sucker and start building your future is right now!

To learn more about the Time Value of Money, refer to the chapter by the same name in our book, “HowMoneyWorks, Stop Being a Sucker.” Don’t have a copy of the book? Contact me to get one—TODAY!

  • Share:

This is a hypothetical scenario for illustration purposes only and does not represent an actual investment in any product. Actual investments can fluctuate in value and there is no assurance that these results can or will be achieved. It does not include performance risks, expenses, fees or taxes associated with any actual investment, which would lower results. Rate of return is an assumed constant nominal rate, compounded annually. It is unlikely that any one rate of return will be sustained over time. Investing entails risk, including possible loss of principal.

Knowledge is Not Power

June 21, 2022

Knowledge is Not Power

Your financial education must include both knowledge AND what steps to take. It must teach you wealth building concepts AND wealth building strategies.

If you’re lacking knowledge, it’s impossible to start your journey to financial independence because the money decisions you make without it are likely to do more harm than good.

But knowledge alone is not enough. Knowledge without guidance leads to information overload and analysis paralysis.

It’s what all financial professionals hear: ”You’ve taught me about the Power of Compound Interest. Great! And now I know about the Time Value of Money. Wonderful! But where the heck do I find an account with the interest rate I need to reach my financial goals?”

Tony Robbins said it best. “Knowledge is NOT power. Knowledge is only POTENTIAL power. Action is power.”

So before you create a strategy to start building wealth, learn how money works. Discover the financial illiteracy crisis and its impact on your peace of mind. Learn about the Power of Compound Interest and the Time Value of Money and how those concepts can make your money earn more money. Realize the wealth building potential of starting a business.

Then, get with a licensed and qualified financial professional. Start working through The 7 Money Milestones. They’re time-proven steps that can move you from financial hardship to financial independence. The Milestones are…

Financial Education

Proper Protection

Emergency Fund

Debt Management

Cash Flow

Build Wealth

Protect Wealth

Why these steps? Because they apply what you’ve learned to simple strategies, like…

Securing proper financial protection for your family

Leveraging a side hustle to boost cash flow

Protecting your wealth with an estate plan

The Milestones take your newfound knowledge and transform it into action. They move you from having the potential to be wealthy to walking the path towards securing your future.

In short, they help unlock your power to create the future you want.

Learn how money works. Follow the Milestones. Take control of your financial future. With this education, you can be on the road to wealth in no time flat.

  • Share:

No One Has Money

No One Has Money

No one has money. You may think other people have money, but they don’t.

For each generation, it’s the same.

They don’t get taught how money works from K-12.

High school graduates head off to college. They don’t learn how money works there, either.

College graduates enter the workforce and start earning a paycheck… and spending their paycheck.

Soon, they enter a cycle of foolish spending. Earn a paycheck. Spend a paycheck. Earn a paycheck. Spend a paycheck.

They join the hundreds of millions living paycheck-to-paycheck. Always spending. Barely saving, if at all.

When retirement finally arrives or accidents or illness occur later in life, a terrible realization dawns on them…

They have no money.

According to a recent survey…1

◼ Gen Z adults have saved an average of $37,000 for retirement ◼ Millennials have saved an average of $63,300 for retirement ◼ Gen-Xers have saved an average of $98,900 for retirement ◼ Baby Boomers have saved an average of $138,900 for retirement

Only Gen Z and Millennials are even close to being on track for retirement. Gen-Xers and Baby Boomers fall short of bare minimum savings by over half.

It’s not for lack of income—many Americans make enough to put their money to work.

Rather, it’s because they lack knowledge. They just don’t understand how money works beyond earning and spending.

The takeaway? If you’re a Gen-Xer or Baby Boomer, the time to start building wealth is now.

But for your income and skills to translate into wealth, you need tools. You need concepts like…

The Power of Compound Interest

The Time Value of Money

Wealth Equivalency

These concepts will help you answer questions like…

◼ What interest rate do I need to close the gap between my savings and my retirement goals?

◼ How much do I need to save each month to retire with $1 million?

◼ Should you save a nest egg or start a business?

If those are answers you need to get, ask me how you can learn. I’d be happy to introduce you to resources that can set you on the right path towards discovering how money works and building wealth.

  • Share:


¹ “Here’s how much money each generation has saved for retirement,” Nicholas Vega, CNBC Make It, Aug 20 2021, https://www.cnbc.com/2021/08/20/how-much-each-generation-saves-for-retirement.html

2 Concepts the Million Dollar Baby Strategy Puts to Work

2 Concepts the Million Dollar Baby Strategy Puts to Work

Most parents want their child to have a better life than they had.

While some parents are concerned they won’t have enough money for their own retirement, they have no idea what they can do to help their child’s retirement in 50 or 60 years. The good news is that they can do something now to put money to work for their child over those 50 or 60 years. What if you could start a small account now that has the potential to grow to $1 million dollars by the time your child is ready to retire?

The Million Dollar Baby takes advantage of 2 financial concepts:

Time Value of Money

The time value of money is the concept that money available to you now is worth more than the same amount in the future because of its potential to earn interest. Money saved today is worth more than money saved tomorrow because the money you save today has the potential to grow. That growth potential over time means you can save less today.

The Power of Compound Interest

The power of compound interest refers to the growth potential of money over time by leveraging the magic of “compounding,” which is interest paid on the sum of deposits plus all interest previously paid. In other words, interest earned on interest plus principal, not just principal.

Let’s consider a few hypothetical^ examples:

If at their child’s birth, parents put away $13,000 in an account that grows at an annual rate of 6.5%, compounded monthly until the child reaches retirement in 67 years, the account would grow to $1,000,042.

If they had waited 18 years before setting aside the $13,000, the account would grow to just $311,486 when the child reaches retirement at age 67. The loss of that 18 years leaves the child with almost $700,000 less for retirement.

For parents who aren’t able to set aside $13,000 at birth, they can still leverage the time value of money and compound interest by taking a more incremental approach. If at their child’s birth, parents put away $2,500 in a lump sum and then $250 every month for 4 years in an account that grows at an annual rate of 6.5%, compounded monthly until the child reaches retirement in 67 years, the account would grow to $1,008,059.

If they had waited 18 years before setting aside the $2,500 plus $250 every month for 4 years, the account would grow to just $313,857 when the child reaches retirement at age 67. Again, the loss of that 18 years leaves the child with almost $700,000 less for retirement.

How to start your own Million Dollar Baby program?

Step 1. Create a trust to own the account. If a parent owns the account, the account will pass through the parent’s estate upon death. With a trust, decisions are made by the parent trustee but the account will survive the parent’s death. The child can only access the trust account upon retirement or in an emergency medical situation before retirement. Depending on your budget, you can use a local attorney or an online service to set up the trust. NetLaw Inc. established a special Million Dollar Baby Trust just for this program.

Step 2. Select a long-term investment that will maximize the time value of money and the power of compound interest. Find a financial professional who will help you choose the right investment for you and your Million Dollar Baby.


– Kim Scouller


  • Share:


^This is a hypothetical scenario for illustration purposes only and does not represent an actual product and there is no assurance that these results can actually be achieved. The hypothetical scenario does not take into account certain risks and expenses associated with an actual product such as performance risks, expenses, fees, taxes or inflation, if it had the results would be lower. Rate of return is an assumed constant nominal rate, compounded monthly. It is unlikely that any one rate of return will be sustained over time. Numbers are rounded to the nearest dollar in some cases. Retirement needs vary by income and cost of living - $1 million isn’t an adequate goal for every saver.

3 Practical Ways to Put the Rule of 72 to Work

3 Practical Ways to Put the Rule of 72 to Work

The Rule of 72 is useful for all kinds of financial estimates and understanding the nature of compound interest.

Here are a few examples of how the Rule of 72 can be utilized in the real world to get an estimate about how money will compound in various situations.

Example 1 - Estimating the Growth of an Inheritance.

You inherit $100,000 at the age of 29. What interest rate must you earn for it to become $1 million by the time you turn 65? You’ve got 36 years for your money to grow to $1 million, so it will take 3.25 doubles to grow $100,000 to $1 million dollars. Dividing 36 years by 3.25 doubles equals 11. Your money must double every 11 years. Knowing that, now you can run the formula to find your interest rate: 72 ÷ 11 = 6.54.

There you go. You need a financial vehicle that can offer no less than a 6.5% rate of return to hit your goal.

Example 2 - Estimating the Growth of an Economy.

Let’s say you want to approximate the growth rate of your country’s Gross Domestic Product (GDP). If your GDP is growing at 3% a year you can use the Rule of 72 formula: 72 ÷ 3 = 24. Therefore, in approximately 24 years, your nation’s GDP will double. Unless of course it changes. Were it to slip to 2% growth, how many years would the economy take to double? 72 ÷ 2 = 36 years. Should growth increase to 4%, GDP doubles in only 18 years (72 ÷ 4 = 18).

Example 3 - Estimating Inflation, Tuition, & Interest.

If the inflation rate moves from 2% to 3%, the time it will take for your money to lose half its value decreases from 36 to 24 years. If college tuition increase at 5% per year, costs will double in 14.4 years (72 ÷ 5 = 14.4). If you pay 15% interest on your credit cards, the amount you owe will double in only 4.8 years (72 ÷ 15 = 4.8)!


– Tom Mathews & Andy Horner


  • Share:

The Middle Class Saves…The Rich Invest

October 7, 2020

The Middle Class Saves…The Rich Invest

Saving money is a good habit, but a bad strategy.

That’s why the rich focus on investing. While the masses are getting .09% interest on their passbook savings account,(1) the rich are pursuing returns of 5% or more on the same money. That means with a $10,000 investment paying .09% interest, the saver pockets a whopping $9 per year. That same $10,000 investment paying 5% interest yields a $500 return.

Wealthy people know that a little strategy goes a long way, and when it comes to money, that could make the difference between a comfortable and miserable retirement. The good news is that you don’t have to have a PhD in finance to become a competent investor; you simply have to know how money works. While the masses may be buying used luxury cars, second homes, and living beyond their means, the rich are more inclined to create assets that leverage the power of compound interest and other people’s time—such as retirement accounts that yield interest, part-time businesses, and property. The rich put their money to work, while the masses simply go to work.

The secret to better investing is maximizing returns while managing risk. The rich rarely get greedy, and usually settle for reasonable returns with minimal risk. They generally don’t expose their financial future to the wild swings of the market. They know that the enemy of the investor is losing money, so they lean more towards calculated risks where returns are respectable and losses are not likely. It’s the old professional baseball strategy: Forget about hitting home runs and just get on base. Sure, it’s not as sexy as knocking the ball out of the park or being able to brag to your friends that you made a 50% return, but it reduces your exposure while simultaneously providing you with the potential to become incrementally wealthier every day.

Start by learning the Rule of 72, the Time Value of Money, and the concept of Wealth Equivalency. Next, learn how to protect your family from the fallout of premature death while building cash value you can eventually withdraw tax-advantaged. Lastly, learn how to leverage long-term care insurance for pennies on the dollar by adding it as a low cost rider on a life insurance contract. More people go broke from medical issues than any other reason.(2) These basic strategies will start you on your way to financial success.

Our book, How Money Works: Stop Being a Sucker, will take you through the 7 Money Milestones. Study these milestones and contact your financial professional to put the proper strategies in place. If you take action, you can alleviate any worries about your financial future. It’s that powerful of a process. Once you’ve implemented these strategies, you can focus on the other things that really matter in your life. Give yourself the gift of financial security. You deserve it.

— Steve Siebold

  • Share:

Subscribe to get my Email Newsletter