Benjamin does NOT need life insurance.

Benjamin is a 73 year old author. He lives in a small apartment in a mid-sized city that he leases for free from an old business connection.

Benjamin wakes up every day at 6am, stretches, makes instant coffee on his stove, and then starts typing. At this point, he’s not interested in writing the next great American novel—he wrote four of those in his early 50s. He splits the sizable royalties, which continue rolling in each month, between his spartan lifestyle and funding his top ten favorite charities.

His daughter is financially successful, so he has no dependents. He hasn’t received bills in the mail since 2010. His greatest expense is splurging on the senior special at the diner up the street, which is owned by one of his biggest fans. And all that means is that his meal is usually on the house.

His life consists of his morning stretching routine, instant coffee, feeding the pigeons on the fire escape, and writing short stories for his two grandkids. And he goes to bed every night with a big smile on his face.

Benjamin is unusual—he doesn’t need life insurance.

But if you’re in a period of life in which you carry significant financial responsibilities for the people you love, you’re not like Benjamin. You most likely DO need life insurance. And even if you already have a policy in place, there’s a good chance you don’t have enough coverage. LIMRA reported in 2021 that there are over 102 million people in America who are uninsured or underinsured—that’s almost one in three people!1

And with skyrocketing costs of living and an ever-changing economy, you likely need a review ASAP.

So if your responsibilities involve more than sharpening pencils and making sure your plants are watered, schedule a checkup with your licensed and qualified financial professional. It’s Life Insurance Awareness Month, so now is the perfect time to fine-tune your financial protection.

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Veronica does NOT need life insurance.

Veronica is a 38 year old independent woman. She lives in a cabin at the edge of a lake on property owned by her best friend, Kim.

Veronica gardens, hikes, and plays solitaire while listening to old jazz records she inherited from her late parents. She has no kids. She owns no property, assets, or even a bank account for that matter. She doesn’t even have a mobile phone. She does have an old computer though, so she can keep track of what’s going on in the world. This allows her to communicate with Kim, who visits Veronica once a year to bring her seeds for her garden and a bottle of wine.

Veronica has no family, no dependents, no spouse, no parents, and no job. It’s just her and the cabin, the lake, and her vegetable patch—and you know what, she likes it that way.

Veronica’s situation isn’t typical. She really doesn’t need life insurance.

If you’re NOT like Veronica, meaning you do have kids, a spouse, a house, assets, a bank account, etc.—you probably need life insurance. And with the speed at which life changes these days, you probably need a life insurance review ASAP.

Veronica can remain off the grid, she’ll be just fine. But for those of us who live ON the grid, make a point to check in with your financial professional this Life Insurance Awareness Month to discuss your updated financial security needs.

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